Recently in Advertising Category
UPDATE: David Remnick, Editor-In-Chief of the New Yorker has written me a brief e-mail in response to the video:
Dear Stephen, This is very funny! May you read us for a hundred years more! But you know what I'm going to say: Those advertisements, even the ones printed on aluminum siding, pay our bills and allow us to do what you seem to like to much (and I am grateful for that). As ever, David Remnick
day8ts: ...
we should make real time chess
me: haha
tempo
day8ts: it could work
resource managemnt
me: pay for moves
2:56 PM day8ts: it could work
the below world feeds the upper world of the chess board
me: right. have to figure out how to allow or not allow pieces to occupy same place at same time
2:57 PM day8ts: well the same matter cant ocupy the same space
you could waste a move getting bumped back
2:58 PM the meta rules of chess could still apply
little resources to move pawns
tons to castle
queen is still light on resources so not nerfed
im thinking about this too much now
getting 2 turns in a row in chess would be insane
maybe
2:59 PM me: yeah, it would unbalance it unless something checked it, like on second move no piece could be captured
queen with two moves would be unstoppable
3:00 PM day8ts: maybe theres a dividing wall in the middle, that falls
the people underneath can either build it up or destroy the foundation
horsey can jump over it though
me: ha
day8ts: you should cut and paste this onto thatsplenty
me: alright
Wee! Sony Bravia (makers of the lovely advert where a squillion bouncy balls are shot bouncing their way down San Fransisco streets in slow motion) have made a new one. This time they're exploding paint out of some buildings in Glasgow. It's pretty sweet, especially the inside shots, which I wish there were more of. I could do without the clown, and I feel like The Thieving Magpie (the overture from Gioacchino Rossini's opera by the same name, which you will probably remember from A Clockwork Orange, and probably a bunch of radio and television commercials) is kind of played out, yo, and they could have found something a little more virgin to the ears, but otherwise, it's really cool. The behind-the-scenes video is good to watch too. They've got a good creative team (and piles of money to burn, apparently) over at Sony Bravia.
When I was a teenager, practically no one outside of the garment industry and/or downtown LA knew about American Apparel. As I was interested in starting my own clothing line, my internet research landed me at the American Apparel website (it looked far different then than it does today). They produced sweatshop-free comfy cotton clothing in nice cuts. It was the first time that I saw a basic t-shirt that was really designed for a woman's body. I was thrilled and I wanted to try their products but it was for a wholesale market only at the time. Sure, you could find printed shirts in stores that used t-shirts manufactured by American Apparel, but I wasn't really into cotton baby tees with sassy sayings written across the chest in pink glittery letters such as, "I'm hotter than your girlfriend." Those shirts ruined the very things that I liked so much about the American Apparel garments in the first place: the lack of advertising (whether for the brand or for one's own ridiculous self image).
A few years ago American Apparel became a retail establishment. I remember when people first noticed the store and wondered what it was. I already knew. And I was really excited.
Simultaneously, American Apparel started to run advertisements in newspapers and magazines. The ads involved predominantly young women dressed in 1970's style cotton outfits (tube socks, terry cloth, running shorts, etc.) in what appeared to be polaroid snapshots taken in someone's home. I loved their advertising campaign. It didn't reek of the contrived overpolished content that I was used to seeing in advertisements. They felt unstaged and carefree.
As American Apparel has expanded and grown in popularity, their advertisements have become more prevalent and more racy. On their website they even have a section called Recent & Provocative Ads, which is hilarious because all of their ads are provocative. There is also a Models of American Apparel page where you can watch slideshows of all of their scantily clad models. (These are a must see.)
Am I the only one who wonders if all this T&A is really necessary? I thought their ad campaign was sexy to begin with. It seems to me that they are leaning toward the raunchy side at this point.
