Two-Thirds of Americans Couldn't Give A Fuck About The iPhone

Apple's iPhone could emerge as the most overrated and misunderstood product of the 21st century - and the overwhelming majority of American's couldn't give even a quarter of a shit, new research suggests.

Lightspeed Research surveyed 39,000 people on its U.S. online panel in the days following the launch of the device on June 29-- and the research findings are staggering.

Sixty-eight percent of those surveyed who do not currently own an iPhone stated that they can't be bothered to drop that kind of cash, with 16 percent unwilling to sign up for two years of anything with AT&T, for fear their calling logs will be delivered without question to the NSA and 44 percent can't imagine why they would spend $600 for a device that actually does less than their current phone.

Respondents ages 45 and over care the least about Apple's new device. Sixty percent of respondents ages 18 to 24 said they are never going to buy an iPhone, followed closely by 25 to 34 year olds (64 percent) and 35 to 44 year olds (67 percent).

Despite the most aggressive hyping of recent memory, nearly 10 percent of respondents have never heard of the device.

Lightspeed Research claims those who live in the Pacific region were less than half as likely as those who live in other regions to ignore the iPhone. The New England and Mid-Atlantic regions also showed below average indifference levels.

In an additional survey of 34,000 respondents conducted by Lightspeed Research on 5 July, nearly half of those who won't buy an iPhone stated that having music, movie, internet and wireless all in one has already been done better for less money.