Obscure Vonnegut Reference

Whilst browsing the Apple website today trying to decide whether or not it was finally time for me to bite the bullet and buy Microsoft's industry-standard turdling Microsoft Office (or, instead, to pay a much more appropriate price) when I did a double-take at the above image.

Hidden on Apple's Microsoft Office page is an obscure reference to Kurt Vonnegut via Bokononism, his made-up religion that features prominently in his bookCat's Cradle.